AI visibility tools compared
Sited vs Profound
Sited is a $50 one-time self-serve AI visibility audit for founders: a free infographic, then a full report with prioritised fixes, no subscription. Profound is a continuous monitoring platform starting at from $99/mo, built for enterprise marketing teams and agencies. Choose Sited for a fast, cheap one-off read; choose Profound to monitor AI visibility continuously as a team.
| Sited | Profound | |
|---|---|---|
| Entry price | $50 one-time | From $99/mo |
| Model | Point-in-time audit | Continuous monitoring platform |
| Commitment | One-off purchase | Recurring subscription |
| Onboarding | Fully self-serve, no sales call | Self-serve lower tiers; sales-led Enterprise (demo) |
| Best for | Founders and small marketing teams | Enterprise marketing teams and agencies |
| Deliverable | PDF + Markdown report with prioritised fixes | Live dashboard |
| AI engines | ChatGPT, Google AI Overviews, Gemini, Perplexity, Bing Copilot | ChatGPT, Claude, Perplexity, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews |
Where Sited fits
- • A single $50 payment versus a recurring subscription from $99/month (roughly $1,200+ a year)
- • A free infographic and a self-serve report in minutes, with no demo or sales call
- • Built for a founder who wants a clear read on where they stand today, not a platform to run
- • No dashboard to learn or seat to manage, just one audit, prioritised fixes, done
Where Profound leads
- • Always-on monitoring, competitive benchmarking and sentiment tracking a team logs into daily
- • The widest AI-engine coverage of the three (nine engines, including Grok, Meta AI and DeepSeek)
- • Autonomous agents and crawler analytics for large content operations
- • Enterprise controls: SSO/SAML, SOC 2 and dedicated support at the top tier
What is Profound?
An enterprise "AI search visibility" platform that continuously monitors how AI engines talk about a brand, with autonomous marketing agents and crawler analytics. $96M Series C at a $1B valuation, led by Lightspeed, announced February 2026 (over $155M raised in total).
Frequently asked questions
Is Sited a good alternative to Profound?
Sited suits a different job. It is a $50 one-off, self-serve audit that shows where your brand stands across ChatGPT, Google AI Overviews, Gemini, Perplexity and Bing Copilot, with prioritised fixes. Profound is a recurring platform (from $99/mo) built for teams that need to monitor AI visibility continuously. If you want a fast, cheap read rather than an ongoing subscription, Sited is the lighter alternative.
How much does Profound cost compared with Sited?
Sited is $50 paid once, with a free infographic first and no subscription. Profound starts at from $99/mo on a recurring plan, with custom pricing at the top tier. Always check the vendor's own pricing page, as AI-visibility pricing changes often.
Do I still need Profound if I use Sited?
They can be complementary. Many founders start with a one-off Sited audit to find and fix the obvious gaps, then move to a monitoring platform like Profound once AI visibility becomes an ongoing, team-owned priority.
Sources
Profound facts last verified 13 July 2026. AI-visibility pricing changes often so figures may have moved since.