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Daily AI search & GEO news
What changed in AI-powered search in the last 24 hours, and what it means for your brand's visibility.
Why AI engines trust earned media over anything you can buy
Earned media drives 84% of AI citations versus 0.3% for paid content, Muck Rack finds. Here's what that means for PR, GEO and your AI visibility.
ChatGPT dropped its tracking tags, so your AI traffic numbers are probably wrong
ChatGPT briefly stopped tagging outbound links in October 2026, making AI traffic look like it vanished in GA4. Here's what happened and what to check.
Bing now shows which AI search queries you're losing to rivals
Bing's new Topics Portfolio tool reveals which AI search queries competitors are cited for and you aren't, grouped by topic inside Webmaster Tools.
ChatGPT skips the web for six in seven prompts, Ahrefs finds
Ahrefs found ChatGPT only searches the web for 14.4% of prompts, and increasingly cites brand sites over Reddit and Wikipedia when it does.
Google adds more links to AI Overviews, but still won't show the clicks
Google is adding more links, a news carousel and creator profiles to AI Overviews and AI Mode, but has not published data showing clicks are recovering.
Google fights EU order to hand search data to AI rivals
Google wants the EU to pause an order forcing it to share search data with ChatGPT and rivals. Here's what it means for AI visibility now.
Semrush data: Google, ChatGPT and Gemini barely agree in the UK
Semrush's 2026 AI Visibility Index shows UK AI platforms agree far less than US ones on which brands to mention and cite. Here's what it means for you.
Sited vs Scrunch AI, and why AI Overviews now dominate brand search
AI Overviews now appear in 83% of branded searches after Google's spam update ended. Here's how Sited compares with Scrunch AI for checking your brand's AI visibility.
Google tests AI 'Dive deeper' summaries inside Discover
Google is testing a 'Dive deeper' AI summary button in Discover that can keep readers away from publisher sites. Here's what it means for your traffic.
Why llms.txt still won't make AI systems cite you
New research shows llms.txt has no measurable effect on AI citations in ChatGPT, Google AI Overviews or Perplexity, and Google says it ignores the file entirely.
Meta, Walmart and Stripe just built the rules for AI shopping agents
Meta, Sierra, Walmart and Stripe launched the Personal Agent Protocol on 6 October 2026, an open standard for AI agents acting on customers' behalf online.
AI assistants ignore most businesses that rank well on Google
New data shows AI assistants recommend as few as 1% of locations that rank well in Google local search, a gap of up to 30 times. Here's what to do about it.
ChatGPT's Intelligent UI shakes up what counts as a citation
OpenAI's GPT-6 Intelligent UI replaces text answers with charts and tools, but hasn't explained how citations work inside them. Here's what brands should do.
Google now calls fact-checking AI content "critical"
Google updated its AI content guidance on 1 October 2026, calling manual fact-checking "critical" for titles, meta descriptions, schema and alt text.
Is Sited better than Profound? Google now cites Reddit in AI Overviews
Sited suits founders who want a fast, affordable AI visibility audit, while Profound suits enterprises needing daily monitoring across nine AI engines.
Google's own data shows AI Mode cuts clicks to your website
A randomised study of 1,100 Google users found AI Mode cuts clicks to outside websites by 18.8 points, with no gain in satisfaction. Here's what it means.
Is Sited better than Scrunch AI for AI visibility?
Sited suits a fast, affordable one-off AI visibility check; Scrunch AI suits ongoing enterprise monitoring. Here's the honest comparison, with context from new AI Mode research.
Is Sited better than Profound? A judge just ended the AI Overviews lawsuits
A federal judge dismissed Penske and Chegg's antitrust suits against Google's AI Overviews, closing off a legal fix and making AI visibility tools essential.
Why topping Google means nothing to ChatGPT right now
New research shows top-ranked, top-selling businesses are routinely ignored by AI assistants, which reward citable content over performance or Google rank.
Scrunch AI vs Sited: which fits as AI Overview clicks vanish?
Scrunch AI suits brands monitoring six AI engines daily, while Sited's $50 one-time audit suits founders who want a fast answer as Google reroutes AI Overview clicks into AI Mode.
Google's AI Overview links are multiplying, but many still don't reach your site
Google is adding more links and previews to AI Overviews, but citation rates lag far behind. Here's why link volume and referral traffic are not the same thing.
Is Sited better than Profound for AI visibility?
Sited suits founders who want a one-off AI visibility audit, while Profound suits enterprises needing daily monitoring across nine AI engines.
AI search now treats each social platform differently
OtterlyAI data shows Reddit, LinkedIn and YouTube moving in opposite directions across AI engines, meaning your GEO strategy can no longer treat social media as one channel.
Is Sited better than Scrunch AI? Google's September spam update explained
Google's September 2026 spam update now reaches AI Overviews. Here's what changed, why it matters, and whether Sited or Scrunch AI fits your needs.
