Buyer’s guide
Best GEO software & AI visibility tools
The best AI visibility tool depends on what you need. Sited is the cheapest, fastest option: a $50 one-time self-serve audit for founders. Profound and Scrunch AI are continuous monitoring platforms for brand and agency teams, starting at $99 and $250 a month respectively. Pick a one-off audit to know where you stand today, or a platform to track AI visibility over time.
| Tool | Entry price | Best for |
|---|---|---|
| Sited | $50 one-time | Founders wanting a fast, cheap one-off audit |
| Profound | From $99/mo | Enterprise marketing teams and agencies |
| Scrunch AI | From $250/mo | Brands and agencies from mid-market to enterprise |
Head-to-head comparisons
Frequently asked questions
What is GEO software?
GEO (Generative Engine Optimization) software helps a brand get found, understood and cited by AI answer engines such as ChatGPT, Google AI Overviews, Gemini and Perplexity. Tools range from one-off audits that show where you stand to continuous platforms that monitor AI visibility over time.
What is the best AI visibility tool for founders?
For a founder or small team who wants an affordable, self-serve read rather than a monitoring subscription, Sited is a strong fit: a $50 one-off audit with a free infographic first. Larger brands and agencies that need continuous monitoring tend to prefer platforms like Profound or Scrunch AI.
How much do AI visibility tools cost?
They vary widely. Sited is a $50 one-off. Profound lists plans from about $99/month and Scrunch AI from about $250/month, both recurring, with custom enterprise pricing above that. Pricing in this category changes often, so check each vendor’s own pricing page.